With over 25 years of experience in top-tier organizations, Derede Whitlock is a dynamic marketing executive specializing in strategic brand development and multi-channel marketing. She has a proven track record of crafting effective campaigns through digital, social, print, email, and guerrilla marketing channels, ensuring maximum reach and engagement.
Derede’s expertise includes analyzing market data, developing innovative strategies, and building strategic alliances to elevate brand recognition. Her tenure as Director of Tourism for Antigua and Barbuda in the USA saw her successfully grow visitor arrivals by over 7% annually, increasing market share significantly.
Derede is also the co-creator and co-host of “Likkle Byte Ideas Show”, an online financial wellness show that focuses on the intersection of financial wellness with all aspects of our everyday life. Local, regional and international guests share their stories, insights and successes with the listeners.
Derede’s strong communication skills and ability to collaborate across teams make her a key driver of brand growth and organizational success at SamuelFields Consulting Group.
“A Likkle conference with a tremendous impact! I was really impressed with the wealth of information provided during the conference. From the expert presenters, financial tools and tips to the fun ‘Dolla wine’ session, made an engaging, well packed day of non stop financial learning and inspiration. 5 stars to our host SFCG for a professionally crafted International level conference from Antigua and Barbuda.”
“The DCash webinar hosted by Samuel Fields Consulting Group (SFCG) was timely and informative. Having been faced with many questions from clients surrounding the ECCB’s roll out of DCash, the webinar couldn’t have come at a better time. The speakers were very knowledgeable and were able to provide direct and concise answers to questions. I’m excited about the future of money and happy to know that there are players like SFCG who are making it their business to disseminate current and accurate information on such emerging fintech! ”
“It was indeed a privilege to be a part of such an auspicious event. The information was timely and needed. I benefited from All of the presentations. Even though 10 hours is a really long time, I thoroughly enjoyed it!
It is my intention, as you have also suggested, to share the knowledge gained with my colleagues.
Thank you! I look forward with eagerness to future events. ”
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